Conventional marketing no longer works. People don’t like to be advertised to.

It’s become increasingly difficult for companies to break through the noise, to reach and engage their customers.

Entertainment presents a new opportunity to challenge the conventions of marketing – a chance for companies to connect with people through truly compelling storytelling.

Baker Echo can help you create something audiences want to watch.

We’re talking about feature-length documentaries, digital video series, films, or episodic TV.

Regardless of the format, these are stories with genuinely relatable characters. Stories with universal themes – good vs. evil, love and sacrifice, justice, and human perseverance – all rooted in the same values shared by the brands that make them.

This is not a heavy-handed product placement, nor a 90-minute commercial. This is high-engagement, award-worthy, critically acclaimed entertainment – quality content that stands up alongside the rest of what’s available on your latest streamer.

Our team’s been creating industry-leading entertainment for years on behalf of some of the world’s most recognizable brands. Here’s how it works:

Strategy:

We start by understanding your objectives, brand and product. We then develop a content strategy that informs what to produce, why, and for whom.

Development & Production:

We collaborate with you on the stories your brand should tell – what unique IP we might source, or you may already have access to. We conduct research to ensure those stories will resonate with audiences.

We assemble a team of producers, directors, and talent to deliver against the vision, pulling from our network of trusted and renowned creators in film and television that span the globe.

Activation:

We develop a go-to-market strategy to deliver that content to your audience.

Lean into why you exist as a company, because that’s our richest opportunity for storytelling.

Together, we’ll help distill your brand purpose into brand entertainment.